Daewoo Forklifts Oregon
Start-up of the forklift business
During the latter part of the 1960s, Korea promoted a national expansion of the industrial machinery industry. At that time, the Korean forklift market was an open-import situation. Korea Machinery Co., Ltd. began to import forklifts which are assembled and sell them to big businesses, the armed forces and state-run companies. During 1976, Korea Machinery Co., Ltd. merged with Daewoo Heavy Industries Ltd. The corporation established sales and service outlets all over the country and, a few years later, opened its own forklift production plant. Product development and quality improvement through constant technical training were the plant's main focus.
Expansion of forklift exports
Daewoo Heavy Industries Ltd.'s market share of the domestic forklift industry rapidly increased to 90 percent. By the 1980s, the sales of the company increases and technological improvements had attracted the interest of Caterpillar Industrial Inc., an American company. The two companies entered a joint-venture project in the early part of the 1980s to deal with competition faced by Caterpillar in the US forklift market. Daewoo's forklift sales skyrocketed and another plant was constructed during 1984. Daewoo Heavy Industries Ltd. was then in a position to manufacture forklifts intended for export. During the early 90s, Daewoo went international with a worldwide sales network. New kinds of forklifts were developed as an independent brand utilizing Korean technology.
Development of new models
The G5 series was the first series of proprietary models, developed during the year 1998. These models were 1800 kg - 3000 kg internal combustion or IC trucks. A research effort developed core technologies for transmissions, engines and hydraulic systems. A lot of durability and performance tests have validated the quality of this new family of trucks. The company established reliability evaluation centers to guarantee the reliability of major components. These centers have garnered global respect.
Well-known for its low impact on the environment and operator comfort is the G5 series. The G5 is recognized all over the globe for being operator friendly, reliable and durable. The series rated high among clients during after sales, large-scale surveys as part of a consumer-oriented marketing strategy for these models.
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